In the 1970s Mego Toys released action figures (I think they might be closer to dolls) of dozens of licensed characters-- DC and Marvel Superheroes and villains, Star Trek, Planet of the Apes, Happy Days, The Waltons (I'm not kidding), Monsters and more.
There Monster Line was fun-- rather than pay a license fee to Universal Studios they did a generic set of Monsters-- they featured glow in the dark hands and eyes and were from folklore rather than Hollywood.
Star Trek was probably the nicest line they did. The figures actually looked like the actors and they came with some nice accessories. There was even a Starship Enterprise Bridge Playset.
The dolls, er, action figures were packaged one of four ways-- the earliest figures, of which I had them all-- were Superman, Batman, Robin and Aquaman and they were packaged in boxes with no windows.
The company soon added a window to the box because they found kids were opening the boxes to see what they were buying.
After the boxes they went to carded figures and there were multiple designs on the cards as the years went by, but essentially it was a rather large card with the figure over to the right. The last packaged method was what's known as the Kresge Card.
Kresge was a department store chain and they wanted to sell Megos but they didn't like the wide cards because they took up too much space, so Mego developed a narrower card that put the figure in the middle-- I like that design so much that I've had custom cards made for the Megos I own that never were released on Kresge cards.
Figures Toy Company and EMCE brought Mego back and re-released many of the figures from the 70s -- but this past year its been announced that the actual Mego Company is coming back-- and they were set up at SDCC so I got to see first hand their new line, which will be for sale at Target starting this weekend.
The lineup for their Freshman redo is ALICE (from the Brady Bunch) THE FONZ, JEANNIE (from I Dream of Jeannie), TOOTY (From the Facts of Life), Bela Lugosi as DRACULA, WONDER WOMAN and BATMAN in 14" versions, Quarterback JOE NAMATH, Guitarist JIMMI HENDRIX and a few more. If you think that sounds like a bizarre set of figures you are not alone.