In 1964 Batman’s sales were sluggish so DC Comics brought in editor Julie Schwartz to reinvigorate the two books he starred in, BATMAN and DETECTIVE COMICS. Batman had become a pale imitation of Superman over the years adopting many of the traits that worked for that book but didn’t work for a “caped crusader”. Schwartz brought in artist Carmine Infantino to modernize the look— they added a yellow circle to the bat on his chest and they made the stories more true to life.
And thus Batman’s New Look was born. Sales increased but not dramatically. It would take the character being adapted for television in the Adam West show of 1966 to really bring the sales up.
Today is AndyPalooza 37— a day I celebrate my bursting onto the scene by doing whatever the heck I want to do all day. Usually it involves a lot of Buffalo Wings followed by me asking Veronica to not let me get a lot of Buffalo Wings next year. We usually take the week or so off from a few days before Christmas to a few days after New Years so AndyPalooza fits right in.
This year I think I’ll tone down the food a notch— but I expect some fun.